![]() ![]() Vice President of Amazon Music Steve Boom told The Verge in November 2022: “When I talk to my team about 2.0, it’s like, ‘We need to think about a streaming service as not just being a catalog of recorded music, but being a host of services that connect artists and fans together.’” Why It Makes Sense For Audio And Video Platforms To Merge Amazon has big ideas about its role in the music streaming landscape. The company kicked off Amazon Music Unlimited in 2016, and in 2022, its executives gave Amazon Prime members free access to its music catalog. Amazon’s leaders know they must gain a strong presence in the music streaming scene to become a well-rounded entertainment company. ![]() Amazon is heavily investing in becoming not just an e-commerce platform but also an entertainment company-just look at the $970 million it paid for Twitch in 2014, the roughly one billion per year it committed in 2021 to stream the NFL’s Thursday Night Football package, and the $8.5 billion it spent to acquire MGM in 2022. The company started Prime Video under the name Amazon Unbox way back in 2006. Apple is arguably known for being a tech and an entertainment company these days, thanks to its original content on Apple TV and its substantial Apple Music catalog.
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